Unbound Merino
Travel clothing that sells the trip, not just the shirt.
A Shopify store for a merino-wool travel clothing brand — lifestyle homepage, press proof and a product page built for travellers.
- Industry
- Apparel
- Service
- Store Development
01The brief
Merino costs more than cotton. The store had to show why — the travel it makes easier, the fabric, the proof — without slowing the shopper down.
02What we did
01
Lifestyle first: travellers wearing the clothes, then the products, then the proof from the press.
02
The product page explains the fabric in plain callouts next to the buy button, and lets real customers say how it fits.
03What's inside
- Men's & women's shop split
- Best-seller & new-arrival rails
- Press quotes & logos
- Bundles
- Customer fit scale
- Fabric & sourcing story
Every screen
Designed for the phone first. Perfect on the laptop.
Most shoppers arrive on a phone. Unbound Merino was built for both — the real pages, playing right now. On a computer, move your mouse over them.
Under the hood
From structure to store.
Drag across Unbound Merino's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0102
Homepage
“Timeless Style. Superior Performance.” opens on shop-men and shop-women buttons, followed by best sellers with colour swatches, a press quote and logos, the travel promise, bundles, latest arrivals and what travel experts say.
- Shop men / shop women from the first screen
- Press quotes and logos early
- Bundles for building a travel wardrobe
0202
Product page
The knit polo page lays out a four-image gallery beside colour, size, a customer fit scale, pay-later and free-shipping notes. Below: fabric callouts, “Next Level Knitwear”, the wool story, press quotes and a 4.9-star review section.
- Customer fit scale beside size
- Fabric benefits as short callouts
- Wool sourcing and certifications
Design system
The system behind Unbound Merino.
Colours and typefaces read straight from the live store's stylesheet — one system, applied everywhere. Click a colour to copy it.
Headings
Aa
Denim
Body
Aa
Denim
Main button
#1a1a1a · radius 0px
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
4 pictures · tap to move
Your turn
Want a store like Unbound Merino?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
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