Editorial Apparel Store
A 250-product fashion store that reads like a magazine.
A chapter-based fashion storefront that still sells like a funnel — with an AI shopping assistant that follows the visitor through the store.
- Industry
- Fashion
- Service
- Store Development
- Year
- 2026
01The brief
250 products across men, women and a comfort line. The store had to feel editorial without losing the conversion mechanics a large catalogue needs.
02What we did
01
A chapter-based homepage — morning, day and after-hours edits — with fabric platform cards and category doors against full-bleed campaign imagery.
02
Product pages add colour swatches, a full size grid, a pay-later badge showing the instalment price, and live stock and viewer counts.
03What's inside
- Chapter-based homepage
- Size grid & pay-later badge
- Live urgency signals
- AI shopping assistant
Under the hood
From structure to store.
Drag across Editorial Apparel Store's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, top to bottom.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0101
Homepage
“One wardrobe. A thousand ways to live it.” opens a homepage told in chapters. Each fabric — Supima, Lycra Jersey, Cottonello — gets its own card; “The lives we lead” splits the day into edits (“The day starts soft”, “Same wardrobe. Different story.”); “Shop the store” closes with the full range.
- Chapter-based storytelling, magazine-style
- A card for every fabric platform
- Full range one scroll from the end
Design system
Editorial Apparel Store's colours.
Colours sampled from the live page — the palette the whole store is built on. Click a colour to copy it.
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
4 pictures · tap to move
Your turn
Want a store like Editorial Apparel Store?
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