Sevlah
Fine jewellery, presented the way it's worn.
A Shopify storefront for an Italian moissanite jewellery brand — editorial homepage, collection pages and a product page built to reassure.
- Industry
- Jewellery
- Market
- Italy
- Service
- Store Development
- Year
- 2026
01The brief
Moissanite buyers need to trust the stone, the brand and the price before they buy. The store had to feel as considered as the jewellery — in Italian, on every device.
02What we did
01
An editorial homepage leads with lifestyle imagery and moves straight into the core categories: earrings, necklaces, bracelets and rings.
02
Collection and product pages answer the buying questions in order — stone, sizing, care, shipping and guarantees — without cluttering the product.
03What's inside
- Store design
- Collection pages
- Product page
- Shopify build
Under the hood
From structure to store.
Drag across Sevlah's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0103
Homepage
It opens like a jewellery campaign — “Lucentezza Eterna” over lifestyle photography — then moves straight into the pieces: earrings, necklaces, bracelets, rings. A cut guide shows every stone shape, and three promises — intentional design, quality first, real customer care — do the reassuring.
- Shop by cut: every stone shape in one grid
- Collections by piece
- 10%-off sign-up and FAQs, in Italian
0203
Collection page
Every piece photographed the same way on the brand’s turquoise, so a collection of rings, earrings and pendants reads as one line — calm, consistent and easy to compare.
- One photographic style across the range
- Clean grid, nothing between shopper and product
- Newsletter with 10% off in the footer
0303
Product page
A dark, cinematic product page that sells the stone, not just the ring: close-up photography, 925 sterling silver construction, the gem’s refractive index (2.65) and fire dispersion (2.4×), the setting’s architecture and the craftsmanship behind it — ending with the gift box.
- Gem science explained in plain numbers
- Craftsmanship story, detail by detail
- Built to justify the price before it’s asked
Design system
Sevlah's colours.
Colours sampled from the live page — the palette the whole store is built on. Click a colour to copy it.
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
4 pictures · tap to move
Your turn
Want a store like Sevlah?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
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