Unimatic
Italian watches, shown like instruments.
A Shopify store for an Italian watchmaker — dark, technical design with a live Milan clock, capsule collections and a product page full of specifications.
- Industry
- Watches
- Market
- Italy
- Service
- Store Development
01The brief
Collectors buy on detail. The store had to feel as precise as the watches, and give serious buyers every specification without losing the look.
02What we did
01
A dark, macro-photography design with a monospaced type system, so the store itself feels engineered.
02
Product pages built for people who read everything: gallery, variants, drawing, full specs and FAQs, in that order.
03What's inside
- Dark editorial homepage
- New-arrivals rail
- Collection tiles for every line
- Spec table & technical drawing
- Newsletter community panel
Every screen
Designed for the phone first. Perfect on the laptop.
Most shoppers arrive on a phone. Unimatic was built for both — the real pages, playing right now. On a computer, move your mouse over them.
Under the hood
From structure to store.
Drag across Unimatic's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0102
Homepage
Macro photography of a dial behind “Crafting modern timepieces that merge iconic design, advanced technical solutions, and Italian craftsmanship”, with a live Milan time and weather readout. Then a new-arrivals rail, tiles for Classic, Toolwatches, Collaborations and Limited Edition, a featured model with its specs, and quality proof — waterproof checked, accuracy regulated, quality certified.
- Live Milan clock in the hero
- Four collection tiles in bold photography
- Quality proof before the footer
0202
Product page
The Modello Uno GMT page opens on the watch, the price and its variants, with the add-on accessory and wishlist beside Add to cart. Below, a long gallery on wrist and strap, the case and dial in macro, a technical drawing, a complete specification table and FAQs.
- Variants and accessory add-on at the buy button
- Technical drawing with a download
- Full specification table
Design system
The system behind Unimatic.
Colours and typefaces read straight from the live store's stylesheet — one system, applied everywhere. Click a colour to copy it.
Headings
Aa
Helvetica Neue
Body
Aa
JetBrains Mono
Main button
#000000 · radius 6px
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
4 pictures · tap to move
Your turn
Want a store like Unimatic?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
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