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Niche Boutique

A Canadian boutique with a personal voice.

A Shopify store for an independent Canadian women's boutique — the owner's story, curated collections and the brands it carries.

Niche Boutique — homepage → product pageLive
Industry
Fashion boutique
Market
Canada
Service
Store Development

01The brief

Shoppers come to a boutique for the person behind it. The store had to feel personal — the owner, the shop, the community — and still sell easily.

02What we did

01

The owner and the shop come first: a real in-store hero and a personal welcome before any product.

02

Seasonal edits, reviews and an Instagram community make it feel like a place, not a catalogue.

03What's inside

  • In-store hero
  • Brands we carry
  • Owner welcome section
  • Collections & seasonal edits
  • Reviews & Instagram
  • Product page with pay-in-4

Every screen

Designed for the phone first. Perfect on the laptop.

Most shoppers arrive on a phone. Niche Boutique was built for both — the real pages, playing right now. On a computer, move your mouse over them.

Niche Boutique on a phone

Under the hood

From structure to store.

Drag across Niche Boutique's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.

Niche Boutique — finished designNiche Boutique — layout X-rayStructureFinal design

Page by page

The store, page by page.

The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.

0102

Homepage

The homepage walks into the shop: an in-store hero, the brands carried, “Hi, I'm Alex. Glad you're here!”, the shop's values, collections, seasonal edits, outfit of the month, customer reviews and #FINDYOURNICHE.

  • Owner welcome section
  • Brands carried
  • Seasonal edits and outfit of the month
Niche Boutique — homepage
Niche Boutique full homepage

0202

Product page

The shoulder bag page keeps it simple: a gallery, price with pay-in-4, Add to cart and Shop Pay, then description and delivery, a 10%-off sign-up and product recommendations.

  • Pay-in-4 under the price
  • Shop Pay beside Add to cart
  • Recommendations below
Niche Boutique — product page
Niche Boutique shoulder bag product page

Design system

The system behind Niche Boutique.

Colours and typefaces read straight from the live store's stylesheet — one system, applied everywhere. Click a colour to copy it.

Headings

Aa

Inter

Body

Aa

Inter

In pictures

Every screen, up close.

Tap through the store like a story — or open any picture full screen.

Niche Boutique full homepage
NNiche BoutiqueFashion boutique1/4
The live store — scrolling top to bottom

4 pictures · tap to move

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