Niche Boutique
A Canadian boutique with a personal voice.
A Shopify store for an independent Canadian women's boutique — the owner's story, curated collections and the brands it carries.
- Industry
- Fashion boutique
- Market
- Canada
- Service
- Store Development
01The brief
Shoppers come to a boutique for the person behind it. The store had to feel personal — the owner, the shop, the community — and still sell easily.
02What we did
01
The owner and the shop come first: a real in-store hero and a personal welcome before any product.
02
Seasonal edits, reviews and an Instagram community make it feel like a place, not a catalogue.
03What's inside
- In-store hero
- Brands we carry
- Owner welcome section
- Collections & seasonal edits
- Reviews & Instagram
- Product page with pay-in-4
Every screen
Designed for the phone first. Perfect on the laptop.
Most shoppers arrive on a phone. Niche Boutique was built for both — the real pages, playing right now. On a computer, move your mouse over them.
Under the hood
From structure to store.
Drag across Niche Boutique's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
Page by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0102
Homepage
The homepage walks into the shop: an in-store hero, the brands carried, “Hi, I'm Alex. Glad you're here!”, the shop's values, collections, seasonal edits, outfit of the month, customer reviews and #FINDYOURNICHE.
- Owner welcome section
- Brands carried
- Seasonal edits and outfit of the month

0202
Product page
The shoulder bag page keeps it simple: a gallery, price with pay-in-4, Add to cart and Shop Pay, then description and delivery, a 10%-off sign-up and product recommendations.
- Pay-in-4 under the price
- Shop Pay beside Add to cart
- Recommendations below

Design system
The system behind Niche Boutique.
Colours and typefaces read straight from the live store's stylesheet — one system, applied everywhere. Click a colour to copy it.
Headings
Aa
Inter
Body
Aa
Inter
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.

4 pictures · tap to move
Your turn
Want a store like Niche Boutique?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
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