On Call Plumbing
A local trades website built to make the phone ring.
A lead-generation website for an owner-operated plumber in Canberra, Australia — one promise, repeated until you call.
- Industry
- Home services
- Market
- Australia
- Service
- Store Development
- Year
- 2026
01The brief
Local customers choose a plumber in seconds, usually on a phone and in a hurry. The site had to say who turns up, prove they're trusted, and put the phone number everywhere.
02What we did
01
The hero leads with the owner — 'Sam answers. Sam turns up. Sam fixes it.' — next to click-to-call and an enquiry button, with real customer reviews around him.
02
Owner-operated, licensed & insured and local badges do the trust work, and an enquiry form sits one scroll away on every page.
03What's inside
- Website design
- Click-to-call & enquiry capture
- Reviews & trust badges
- Build & launch
Under the hood
From structure to store.
Drag across On Call Plumbing's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, top to bottom.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0101
Homepage
The owner is the brand: “Sam answers. Sam turns up. Sam fixes it.” beside a call button and an enquiry form. Then reviews, a “Before you book another plumber, read this” checklist, every service, the Canberra suburbs covered — and, near the end, “Still scrolling? Sam’s still available.”
- Click-to-call and enquiry form in the first screen
- Reviews repeated at every scroll depth
- Service areas and a quote form with a map
Design system
On Call Plumbing's colours.
Colours sampled from the live page — the palette the whole store is built on. Click a colour to copy it.
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
2 pictures · tap to move
Your turn
Want a store like On Call Plumbing?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
Next project
Glamourin
A fashion storefront built around the collection.
