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Fybelle Beauty

LED skincare that shows its results.

A Shopify store for an Australian beauty-tech brand — science-led homepage, before-and-after proof and a long-form product page.

Fybelle Beauty — homepage → product pageLive
Industry
Beauty devices
Market
Australia
Service
Store Development

01The brief

Beauty devices live or die on belief. The store had to show real results early, and explain the science simply enough to trust.

02What we did

01

Proof before promises: trust badges, before-and-afters and press logos come ahead of the product pitch.

02

A long-form product page that answers every doubt in turn — results, how it works, cost, questions, reviews.

03What's inside

  • Science-backed hero
  • Best sellers
  • Customer transformations
  • Press logos
  • Variants with sale pricing
  • Comparison with salon treatments

Every screen

Designed for the phone first. Perfect on the laptop.

Most shoppers arrive on a phone. Fybelle Beauty was built for both — the real pages, playing right now. On a computer, move your mouse over them.

Fybelle Beauty on a phone

Under the hood

From structure to store.

Drag across Fybelle Beauty's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.

Fybelle Beauty — finished designFybelle Beauty — layout X-rayStructureFinal design

Page by page

The store, page by page.

The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.

0102

Homepage

“Radiant Skin Powered by Light” leads, backed by trust badges, best sellers, customer transformations in before-and-after pairs, press logos and feature rows for the face mask, neck mask and IPL handset.

  • Trust badges under the hero
  • Before-and-after transformations
  • Press logos
Fybelle Beauty — homepage
Fybelle Beauty full homepage

0202

Product page

The Radiance Pro page puts rating, benefits, variants and sale pricing up top, then a product video, a before-and-after gallery, how each light wavelength works, a cost comparison with salon treatments, FAQs and customer reviews.

  • Benefits as a checklist by the price
  • Wavelength explainer
  • Cost comparison with salon visits
Fybelle Beauty — product page
Fybelle LED face mask product page

Design system

The system behind Fybelle Beauty.

Colours and typefaces read straight from the live store's stylesheet — one system, applied everywhere. Click a colour to copy it.

Headings

Aa

Figtree

Body

Aa

Figtree

Main button

Add to cart

#000000 · radius 0px

In pictures

Every screen, up close.

Tap through the store like a story — or open any picture full screen.

Fybelle Beauty full homepage
FFybelle BeautyBeauty devices1/4
The live store — scrolling top to bottom

4 pictures · tap to move

Next project

Spanish COD Funnel

A cash-on-delivery funnel that repeats one promise.

COD funnel product page on a laptop