Fellow
Coffee gear, presented like design objects.
A Shopify store for a coffee-equipment brand — kettles, grinders and brewers shown in gallery-grade photography, with a product page built around detail.
- Industry
- Coffee equipment
- Market
- United States
- Service
- Store Development
01The brief
Premium coffee gear has to justify its price before anyone holds it. The store had to make every product feel as considered as it is — and make choosing between models easy.
02What we did
01
One product at a time, in full-bleed photography: every screen leads with an object, not a banner, so the range reads like a design catalogue.
02
The product page answers the buying questions in order — which model, which colour, what it pairs with, how it compares, what owners think.
03What's inside
- Shopify design & build
- Shop-by-category & best-seller carousels
- Model & colour pickers with bundle offers
- Kettle comparison table
- Reviews with customer photos
Every screen
Designed for the phone first. Perfect on the laptop.
Most shoppers arrive on a phone. Fellow was built for both — the real pages, playing right now. On a computer, move your mouse over them.
Under the hood
From structure to store.
Drag across Fellow's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0102
Homepage
It opens on a single product in macro photography — “A considered blue for any kitchen” — then moves into shop-by-category and best-seller carousels, a complete espresso set-up in a real kitchen, a bundle offer, a coffee-by-text sign-up and an Instagram section.
- Product-first hero, no clutter
- Category and best-seller carousels
- Room-set bundles that sell the whole set-up
0202
Product page
The Stagg EKG page puts rating, price, model and every colourway beside a lifestyle gallery, with “Bundle + Save” kits under the buy button. Below: a “Precision in every detail” feature story, a close-up gallery, the Studio Edition, a comparison of three kettles and thousands of reviews with customer photos.
- Model & colour pickers beside the gallery
- Bundle + Save kits under Add to cart
- Side-by-side kettle comparison
Design system
The system behind Fellow.
Colours and typefaces read straight from the live store's stylesheet — one system, applied everywhere. Click a colour to copy it.
Headings
Aa
Fellow Solar
Body
Aa
Sohne
Main button
#1e1e1f · radius 999px
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
4 pictures · tap to move
Your turn
Want a store like Fellow?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
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