Designing a Shopify Homepage That Converts, Section by Section
What each homepage section is actually for, the order that works, and the sections most stores should delete rather than redesign.
- Written by
Fahad, CEO & Head of Development- Published
- Reading time
- 2 minutes
Your homepage is not a destination. For most stores it is a junction — a place people pass through on the way to a product. Designed as a brand showcase it looks lovely and converts badly. Designed as a junction it does its job.
The section order that works
- 01Hero. One message, one image, one action. Answer "what do you sell and why should I care" in about three seconds.
- 02Trust bar. Ratings, press, guarantees, shipping promise. Thin, immediately below the hero.
- 03Category entry points. Three to six routes into the catalogue. This is the junction doing its work.
- 04Best sellers. Social proof and a shortcut in one section. Often the highest-clicked block on the page.
- 05The brand story — briefly. Two sentences and a photo, not an essay.
- 06Social proof at depth. Reviews with names and photos, UGC, real numbers.
- 07A secondary CTA. Newsletter, quiz, or a guide — something for people not ready to buy.
The hero, specifically
One message. Not a carousel of five. Rotating heroes exist because internal teams could not agree on a priority, and they perform accordingly — most visitors never see the second slide, and the extra images slow the page down. We cover the speed side in the Core Web Vitals playbook.
Sections to delete
- Instagram feeds. They load slowly, look inconsistent and send traffic away from your store.
- Full brand-story essays. Link to an About page. Two sentences is the homepage's share.
- Logo carousels of payment icons. They belong at checkout, where the anxiety actually is.
- Blog feeds. Almost nobody clicks them from the homepage.
- Countdown timers on permanent "sales". Customers recognise the trick and it costs you trust.
Mobile is the design, not the adaptation
Around 70–80% of Shopify traffic is mobile. Designing on desktop and then squeezing it down produces heroes with unreadable text over busy imagery and four-column grids that become sixteen rows of scrolling.
Design the 390px-wide version first. Make it excellent. Then decide what to add on desktop with the extra space — not what to remove.
A homepage's job is to get people out of the homepage and into a product, quickly, with confidence.
We design mockups first — desktop and mobile — then build. You see exactly what you are getting before development starts.
See our design process
