Intimate Care Store
A 55-product store organised by concern, not by name.
A feminine care store for the Indian market, with an offer engine that shows the saving on every product.
- Industry
- Health & personal care
- Market
- India
- Service
- Store Development
- Year
- 2026
01The brief
Shoppers in this category arrive with a concern, not a product name — and they need to feel confident and discreet before buying.
02What we did
01
Category tabs swap the product grid in place, a shop-by-concern row gets people to the right product fast, and a press wall and comparison table build trust.
02
Product pages carry a pack-size switcher, stacked offers with auto-applied coupons and a Frequently Bought Together bundle with a live total.
03What's inside
- Shop-by-concern navigation
- Pack-size switcher
- Stacked offers & bundles
- Sticky add to cart
Under the hood
From structure to store.
Drag across Intimate Care Store's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0102
Homepage
Pink, confident and direct — “For the generation that does periods differently.” Category tabs swap the grid in place, a press wall shows where the brand has been featured, “Shop by concern” gets people to the right product, and a comparison table answers “Why Namyaa?”
- Category tabs that swap products in place
- Shop by concern, not by product name
- Press wall and comparison table for trust
0202
Product page
Built to raise order value: a pack-size switcher, Rs. 799 against Rs. 1,197, stacked “Best offers” with coupons and Frequently Bought Together with a live total. Then specifications, press logos, an illustrated how-to and a feature comparison.
- Pack-size switcher and stacked offers
- Frequently Bought Together bundle
- Step-by-step how-to, illustrated
Design system
Intimate Care Store's colours.
Colours sampled from the live page — the palette the whole store is built on. Click a colour to copy it.
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
5 pictures · tap to move
Your turn
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