Hourglo
A cosmetics lounge, in dreamy pink.
A Shopify store for a colour-cosmetics brand — a dreamy, video-rich homepage, a shoppable video shop, and a shade-led product page built to sell lipstick by letting you see it worn.
- Industry
- Beauty & cosmetics
- Market
- India
- Service
- Store Development
01The brief
Lipstick is bought on colour and finish — a flat product shot never sells it. The store had to show every shade worn, in motion, and make the finish obvious.
02What we did
01
The homepage leans into mood — dreamy pink skies and the product floating in cloud — then gets practical with a bestseller shade grid.
02
Watch-and-shop videos put shades on real faces, and the product page is built around swatches and shade choice, with reviews to back the finish.
03What's inside
- Dreamy, video-rich homepage
- Bestseller shade grid
- Shoppable watch-and-shop videos
- Shade-led product page
- Reviews & trust blocks
Page by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0102
Homepage
A dreamy homepage — pink skies, the product in cloud — opens into a bestseller shade grid, on-model photography, a watch-and-shop video row and reasons to trust.
- Mood-led, video-rich hero
- Bestseller shade grid
- Shoppable video row
0202
Product page
The liquid-lipstick page is built around colour: swatches and shade selection, a watch-and-shop clip of the shade worn, a buy-one-get-one offer and related shades to try.
- Swatches and shade selection
- A clip of the shade worn
- BOGO offer and related shades
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
4 pictures · tap to move
Your turn
Want a store like Hourglo?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
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