Helga Berlin

A German label, dressed for the season.

A Shopify store for a Berlin fashion and jewellery label — a seasonal campaign homepage, separate women's and men's shops, and a personalised-jewellery product page with an A–Z letter picker.

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Helga Berlin — homepage → product pageLive

Industry: Fashion & jewellery
Market: Germany
Service: Store Development

01The brief

One store had to sell two things at once — seasonal clothing and gift-led personalised jewellery — without either feeling like an afterthought.

02What we did

A campaign-led homepage opens on the season's sale, then splits cleanly into women's and men's category tiles so each shopper finds their lane fast.

The hero product — a personalised pearl bracelet — gets an A–Z letter picker, tiered bundle savings and a long, reassuring description, so a gift decision is made in one screen.

03What's inside

Seasonal campaign homepage
Separate women's & men's shops
Personalised A–Z jewellery picker
Buy-more-save bundle pricing
Reviews with customer photos

Page by page

The store, page by page.

The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.

0102

Homepage

A full-width autumn-sale hero drops straight into top categories for women and men, a 30-day-returns promise and a For You grid of personalised jewellery — rings, bracelets and necklaces — ready to gift.

Season-sale hero with clear entry points
Women's and men's category tiles
Personalised jewellery, front and centre

Helga Berlin — homepage

0202

Product page

The personalised bracelet page puts a review score and the A–Z letter picker beside the gallery, with tiered buy-more-save pricing, a detailed story of the piece and photo reviews from over 2,200 customers.