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GenZWear

Pakistani womenswear, cut like an editorial.

A Shopify store for a premium Pakistani womenswear label — lawn, formals and festive collections presented like a fashion editorial, with a product page built around fabric, size and styling.

GenZWear — homepage → product pageLive
Industry
Women's fashion
Market
Pakistan
Service
Store Development

01The brief

A premium womenswear label needed a store that felt like a magazine, not a catalogue — while still making size, fabric and price easy to find.

02What we did

01

The homepage reads like an editorial: a clean clothing-rack hero, a Featured Pieces grid and a line that frames the brand — a love letter to the modern woman — before the collections.

02

Collections split into Formals, Festive, Embroidered and Accessories, and the product page leads with fabric, fit and size, so the romance never gets in the way of the buy.

03What's inside

  • Editorial homepage
  • Featured-pieces grid
  • Collection tiles for every line
  • Lookbook photography sections
  • Product page with size & fabric detail

Page by page

The store, page by page.

The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.

0102

Homepage

A soft, editorial homepage: a clothing-rack hero, a Featured Pieces grid, a brand statement, then The Collections — Formals, Festive, Embroidered and Accessories — and lookbook photography for the lawn and summer lines.

  • Editorial hero and featured grid
  • Collection tiles for every line
  • Lookbook photography throughout
GenZWear — homepage
GenZWear full homepage

0202

Product page

The product page pairs studio and on-model photography with size selection, fabric detail and price in rupees, and closes with a You May Also Like rail to keep the outfit-building going.

  • Studio and on-model photography
  • Size and fabric detail up front
  • Cross-sell that builds the outfit
GenZWear — product page
GenZWear lawn top product page

In pictures

Every screen, up close.

Tap through the store like a story — or open any picture full screen.

GenZWear full homepage
GGenZWearWomen's fashion1/4
The live store — scrolling top to bottom

4 pictures · tap to move

Next project

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A fashion store with a point of view.

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