Dryrobe
Outdoor gear with the energy of the outdoors.
A Shopify store for an outdoor changing-robe brand — campaign-led collections, a range guide and a product page that proves the technology.
- Industry
- Outdoor apparel
- Market
- United Kingdom
- Service
- Store Development
01The brief
A technical product people buy on feeling. The store had to carry the adventure of the brand and still explain waterproof ratings, fabrics and fit clearly enough to buy online.
02What we did
01
The homepage runs like a campaign — big photography, bold headlines — so the brand feels like the outdoors before a product appears.
02
The product page does the technical work: fit, fabrics, waterproofing and a model comparison, then reviews.
03What's inside
- Campaign-led homepage
- Range, accessories & best-seller sections
- Colour & size selection with fit guide
- Technology feature blocks
- “Which one is right for you?” comparison
- Reviews and Q&A
Every screen
Designed for the phone first. Perfect on the laptop.
Most shoppers arrive on a phone. Dryrobe was built for both — the real pages, playing right now. On a computer, move your mouse over them.
Under the hood
From structure to store.
Drag across Dryrobe's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0102
Homepage
“Golden Hour Collection” over a coastal sunset, then the Dryrobe® range, “Ride into new adventures”, accessories, a teaser for what's coming, best sellers split into adults, kids and accessories, the organisations that use the robes, and the brand's stories.
- Campaign headlines over full-bleed photography
- Best sellers by adults, kids and accessories
- Partner logos and brand stories
0202
Product page
The Advance changing robe pairs a large gallery with colour, model, size and a fit note, add-ons and delivery details. Then the technology — waterproof to 25,000mm, fast-drying lining, recycled fabrics — recommended add-ons, FAQs, a “Which Dryrobe® is right for you?” comparison, Q&A and reviews.
- Size selection with a fit guide
- Technology shown as simple feature blocks
- Model comparison to help people choose
Design system
The system behind Dryrobe.
Colours and typefaces read straight from the live store's stylesheet — one system, applied everywhere. Click a colour to copy it.
Headings
Aa
neue haas unica
Body
Aa
neue haas unica
Main button
#151515 · radius 5px
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
4 pictures · tap to move
Your turn
Want a store like Dryrobe?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
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