Besnard
Classic menswear with a tailor's restraint.
A Shopify store for a classic menswear label — editorial photography, ready-to-wear and made-to-measure, and a journal.
- Industry
- Menswear
- Service
- Store Development
01The brief
Classic clothing sells on quiet confidence. The store had to feel like walking into the shop — and still make sizing and fit clear online.
02What we did
01
Warm, consistent photography and a serif-led type system give the whole store one tailored voice.
02
Product pages carry the details a tailor would tell you: fit, fabric, composition, buttons and where it was made.
03What's inside
- Editorial homepage
- Ready-to-wear & made-to-measure
- Product grid on one consistent backdrop
- Journal & lookbooks
- Fit, fabric & origin details
- “Shown here with” pairings
Every screen
Designed for the phone first. Perfect on the laptop.
Most shoppers arrive on a phone. Besnard was built for both — the real pages, playing right now. On a computer, move your mouse over them.
Under the hood
From structure to store.
Drag across Besnard's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0102
Homepage
It opens on “Flannel Trousers — back in stock” in close-up, then categories, a grid of looks on a warm backdrop, the flagship store and made-to-measure, stories from the journal and a newsletter sign-up.
- Close-up editorial hero
- Looks on one consistent backdrop
- Flagship store and made-to-measure
0202
Product page
The Oxford shirt page pairs eight images with colour, size and fit, a model-size note, fabric composition, buttons and origin, then “Shown here with” pairings and further suggestions.
- Model-size note beside the sizes
- Fabric, buttons and origin listed
- Shop-the-look pairings
Design system
The system behind Besnard.
Colours and typefaces read straight from the live store's stylesheet — one system, applied everywhere. Click a colour to copy it.
Headings
Aa
adobe garamond pro
Body
Aa
brandon grotesque
Main button
#161718 · radius 0px
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
4 pictures · tap to move
Your turn
Want a store like Besnard?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
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