Asphalte
Fewer clothes, better quality — told in pictures.
A Shopify store for a French menswear brand that makes its clothes on pre-order — a photography-led homepage and collections.
- Industry
- Menswear
- Market
- France
- Service
- Store Development
01The brief
A brand built on doing less, better. The store had to let the photography carry it, and make pre-order buying feel natural.
02What we did
01
Almost no copy on the homepage — one strong image after another, each one a door into the shop.
02
Collections keep one product per tile with its colours and pre-order price, so browsing stays visual.
03What's inside
- Full-bleed campaign homepage
- Range tiles into the shop
- Best-sellers collection with swatches
- Pre-order & in-stock pricing
- Guarantee strip
Every screen
Designed for the phone first. Perfect on the laptop.
Most shoppers arrive on a phone. Asphalte was built for both — the real pages, playing right now. On a computer, move your mouse over them.
Under the hood
From structure to store.
Drag across Asphalte's first screen: an X-ray of its layout on one side, the finished design on the other. Great stores are built on a grid you never notice.
StructureFinal designPage by page
The store, page by page.
The real designs, exactly as shoppers see them. Keep scrolling — the page moves with you.
0102
Homepage
“The Woolpure® Range” over a mountain landscape, then image tiles into the e-shop, Woolpure, denim, best sellers and what's coming up — closed by the money-back guarantee, free returns and secure payment.
- Image tiles instead of menus
- Range launches as full-screen campaigns
- Guarantees in one strip
0202
Collection page
The best-sellers collection keeps to large photography, one product per tile, with colour swatches and the pre-order price under each, and category links across the top.
- Large photography, one product per tile
- Colour swatches under every product
- Pre-order pricing shown up front
Design system
The system behind Asphalte.
Colours and typefaces read straight from the live store's stylesheet — one system, applied everywhere. Click a colour to copy it.
Headings
Aa
two cents
Body
Aa
Asphalt Extra Condensed
Main button
#ffc73c · radius 0px
In pictures
Every screen, up close.
Tap through the store like a story — or open any picture full screen.
4 pictures · tap to move
Your turn
Want a store like Asphalte?
Shopify Store Development, at a fixed price. Pick a package — or book a free 30-minute call and we'll tell you exactly what your store needs.
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